Brand Development Manager, APAC

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Reporting to the Senior Regional Marketing Manager APAC, the Brand Development Manager, APAC leads all brand communications, ensuring Zespri is represented across APAC markets. This individual will help grow one meaningful and globally consistent brand, efficiently and effectively. 

Core Responsibilities

•  Be the market champion for South APAC cluster in APAC
- Lead market operations to drive regional efficiency, identifying opportunities for improvements
- Lead market strategy to drive brand growth
- Facilitate sharing of best practises

•  Lead the integrated communications plan to land in multiple MDF stages:
- Develop the Integrated Communications Brief and Creative/Campaign Idea
- Support integrated communication experience through collaboration with Regional Media & Digital Manager and media partners 
- Delivery of key assets on time in full to markets 

•  Develop impactful shopper communication to build brand and drive conversion in store.

• Be the platform champion for Red and Organic
- Build the regional overview of A&P, marketing plans based on local market inputs
- Work with local marketing teams and global COE on designing assets fit

•  Work with local marketing teams to:
- Understand consumer and market needs
- Facilitate feedback on integrated communications plan and ATL assets
- Ensure creative and media outputs land in the local markets

•  Work with the Global Brand Development team to:
- Ensure Zespri is represented correctly, led by the Brand Compass and Global Communication Platform
- Co-work on global projects as a representative from APAC

•  Deliver on the following KPIs with cross teams:
- Meeting action standard for creative testing
- Brand Power Target, Brand Premium Target, Brand Penetration Target
- Unaided awareness target/ Brand saliency
- Projects delivery within timeline and budget

Ko wai koe? Who are you?

We are looking for an exceptional candidate with strong project management capabilities and interpersonal skills. You will also have: 

• 8-10 years in a marketing role in FMCG (food category an added bonus), with experience in multi markets.
• Experience in Consumer and/or Shopper Research (Quant and Qual) - Mandatory
• Strong project management capability to ensure timelines, budget and deliverables are met.
• Strong interpersonal and stakeholder skills, comfortable with managing multiple stakeholders of all levels and different functions.
• Strong analytical and problem solving skills
• Good team player, accountable with leadership capabilities
• Agile mindset and willing to learn
• Fluency in English (both written and oral)
• Computer skills including Powerpoint, Excel, Word, etc.

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Additional paid volunteer day to volunteer within your community (Volunteer Time).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.
• Monthly Zespri kiwifruit allowance.
• Annual Health Checks.

Tono mai inaianei! Apply Now! Applications close 27 Jun 2025

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.