Campaign Director, Social Media (Cybersecurity)

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from start-up to multi- national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.

Key Responsibilities and Tasks

Client Management

• Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum

• Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines, and service agreements

• Spearheads the relational development with clients that positions TEAM LEWIS to be more than “just a vendor,” through in-person meetings and social settings

• Delivers an added-value consultancy and works closely with clients to deliver campaigns, services, and products across traditional and emerging communications channels

• Plays an integral role in the senior management team, ensuring account profitability and optimizing the impact of revenues on the business

• Ensures profitability on all accounts and effectively manages budgets, while maximizing the impact of client revenues on the business

Cybersecurity Expertise

• Demonstrates deep understanding of cybersecurity concepts, technologies, and industry trends, including cloud security, network security, zero trust, and threat intelligence

• Proactively stays ahead of the evolving cyber landscape, ensuring strategic counsel and social content reflect the latest threats, solutions, and competitive market movements

• Translates complex cybersecurity topics into compelling social-first narratives that resonate with IT decision-makers, CISOs, and broader B2B audiences

• Advises clients on key cybersecurity messaging opportunities tied to breaking news, vulnerabilities, or threat reports, aligning with brand voice and reputation goals

• Maintains awareness of regulatory frameworks, compliance standards, and geopolitical factors shaping cybersecurity discourse globally

• Guides the team in developing content, campaigns, and programs that accurately represent technical nuances and strategic implications for enterprise customers

• Coaches and upskills team members to become cybersecurity-savvy communicators, ensuring all outputs are technically sound, credible, and differentiated in market

Content

• Oversees the creation of high-quality and engaging social first content, providing knowledgeable quality control and guidance to all relevant colleagues – powered by data-driven storytelling

• Highly skilled at developing engaging social copy while ensuring a high quality of editorial excellence across the team

• Works with the client to develop and implement an impactful content strategy

• Works with the team to improve own and others' knowledge of content trends, driving a commitment to excellent storytelling across the business

Digital / Social media

• An expert on LinkedIn, Instagram, X, and Facebook

• Working knowledge of Bluesky, Threads, TikTok, Reddit, and other social platforms

• Keeps a pulse on emerging platforms to share recommendations accordingly.

• Uses social media to recognize trends and proactively promotes new tools, solutions, and processes to continuously evolve and optimize campaigns across the business

• Provides social media insight as well as strategic management of client activity

• Works collaboratively with the digital team to increase the utilization and selling of digital services

Team Working and Development

• Takes overall leadership responsibility for the team, including coaching, supervision, assessment, and reviews of all team members 


• Sets strategic team objectives on a weekly, monthly, quarterly, and annual basis 


• Train team members to be cybersecurity experts, instilling a working knowledge of relevant topics and industry nuances

• Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team

• Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary

• Plays a leading role in the new business process, project managing pitch teams, and delivering credible solutions to new business challenges

• Acts as leader in guiding colleagues on how to best manage campaigns and projects

• Acts as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses, and support career development

• Works with the Talent team to recruit high caliber candidates into the team and develop and initiate hiring strategy in line with projected organizational requirements

• Work with the HR team to reward, retain, and develop the team and resolve any performance issues

Reporting and Analysis

• Communicates account performance internally and provide strategic advice to the client based on measurable analysis

• Monitors and reports on account KPIs and, ensure accurate reporting by junior team members

• Provides detailed reports to the senior management team on request

• Deep expertise on where and how to report on key platform success metrics, able to contextualize with industry benchmarks and goalsetting while upleveling reports with insights and strategy

• Able to identify gaps in analytics and finding/testing new opportunities

• Familiarity with dashboards such as Google Looker Studio, Tableau, etc.

General

• Runs and supports training sessions, with a view to maximizing opportunities to expand team skills and grow revenues

• Take a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work

• Support the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme

• Overall, be a guardian of best marketing practice

About You

• Understands working in a fast-paced environment and can convey a sense of urgency. Is a clear communicator given the need to coordinate across cross-functional teams

• Highly commercial, with strong strategic client consultancy skills

• Relevant experience working in a B2B, cyber, content marketing, or digital communications agency environment at a Senior Campaign Manager or Campaign Director level

• Well-versed in social media and the integration of digital marketing into the broader marketing landscape

• A track record of retention and the profitable growth of existing accounts

• Considered, assertive, and influential; a leader with the aptitude to develop and motivate a team

• Able to provide consultancy on broader marketing strategy

• Demonstrable success at securing new business and increasing client revenues, while being mindful of account utilization and commercial margins

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

Benefits:

• Competitive salary
• Hybrid work environment
• Generous PTO
• Paid parental leave
• Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
• 401k with employer match
• Travel Programs
• Free self-led industry courses via our Lewiversity platform
• Up to $2k donation to a charity of your choice!

The expected salary range for the Campaign Director position is between $125K - $150K. Base annual salary is determined by factors such as location, experience, and expertise.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.