Vice President, Product

F-Secure makes every digital moment more secure, for everyone. For over 35 years, we’ve led the cyber security industry, protecting tens of millions of people online together with our 200+ service provider partners. We value our Fellows' individuality, with an inclusive environment where diversity drives innovation and growth. What makes you unique is what we value – be yourself, that is (y)our greatest asset. Founded in Finland, F‑Secure has offices in Europe, North America and Asia Pacific.

We’re looking for a Vice President, Product to lead F-Secure’s consumer product strategy and growth. Reporting to our Chief Product Officer, you’ll define product vision, guide execution, and deliver exceptional user experiences that protect millions of digital moments worldwide.

You will bring an AI-first mindset and Product-Led Growth focus while deepening co-creation with Tier 1 partners and driving F-Secure’s leadership in scam protection. Using data, research, and innovation, you will shape products that set new standards in everyday digital security.

The ideal candidate is a consumer-focused leader who thinks strategically, makes data-driven decisions, understands PLG, and has experience with B2B2C channels. Experience in consumer cybersecurity is a plus.

Key responsibilities:

• Define and communicate a clear product vision and roadmap rooted in consumer needs and market trends, with a focus on embedded solutions and emerging threats like scam protection.

• Embed AI-first thinking across products to deliver personalized, differentiated experiences that add real value while advancing our scam protection capabilities.

• Leverage data and analytics to guide decisions, optimize outcomes, and drive growth across key focus areas.

• Lead Product-Led Growth initiatives to increase acquisition, engagement, and expansion in both direct consumer and partner channels.

• Build, mentor, and inspire high-performing product teams that can deliver on ambitious, complex initiatives.

• Collaborate across engineering, design, marketing, customer success, and sales to bring products to market effectively, navigating B2B2C dynamics while keeping the user at the center.

• Measure success through clear product metrics, continuous learning loops, and a strong focus on partner satisfaction and market leadership.

What are we looking for?

You are a consumer-focused leader who uses data to guide decisions, thinks strategically while executing with precision, and thrives in a culture of curiosity and accountability. You know how to balance partner needs while keeping the end user at the center and are energized by the opportunity to shape products that truly protect and delight.

• 10+ years in product management, with 5+ years leading and scaling consumer products, ideally with B2B2C or embedded solution experience.

• Proven success applying AI and data to enhance products and drive innovation in emerging technology areas.

• Deep consumer-first mindset with a strong grasp of user journeys, and experience managing complex partner ecosystems.

• Track record of driving Product-Led Growth strategies and exceeding market growth rates.

• Familiarity with B2B2C models and working with service provider partners while staying consumer-first.

• Experience in consumer cybersecurity is a plus; experience in emerging threat areas like scam protection is even better.

• Strong strategic thinking paired with hands-on execution and people leadership skills.

• A collaborative mindset with a drive to learn, grow, and help others do the same, along with experience building and maintaining high-value partnerships.

What will you get from us?

• You will work together with experienced and enthusiastic colleagues, and within F-Secure you will find some of the best minds in the cyber security industry.
• We actively encourage our Fellows to grow and develop within F-Secure, and in your career here you can find yourself contributing to any number of our other products and teams. You decide what to make of this role, what your priorities are, and how you organize your work for the best benefit to us all.
• We offer interesting challenges and a competitive compensation model with wide range of benefits. You get a chance to develop yourself professionally in an international and highly motivated team serving our customers in providing world class security, privacy and uncensored access to information online.
• You get to work in a flexible, agile, and dynamic working environment that supports individual needs. Giving our people both support and the opportunity to be in charge of their own work is something that is in our DNA.
• We are in a unique phase in our 30-year history and with curiosity and excitement in the air we see no limits for building a strong and fruitful career with us!

Our benefits include extensive health care, remote working, company supported sport activities, lunch vouchers, regular massages and sauna at the premises and many more things to keep our best asset – people - happy!

A security background check will possibly be conducted for the selected candidate in accordance with Finnish Security Clearance act 726/2015.