Product Marketing Manager -- Application Protection (Enterprise Cybersecurity)

HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse—verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms.
Being HUMAN isn’t just our name — it’s how we show up for customers, partners, and most of all, our team. That means competitive pay, generous benefits, and meaningful perks — all in a culture that celebrates what matters to you, whether that's marathon training, your pets, or your favorite robot (we have many).
HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.
We’re looking for a capable and driven Product Marketing Manager with 2–4 years of experience to drive go-to-market execution and help shape the positioning of our application protection products. As digital commerce increasingly faces threats from humans, bots, and agentic AI, this role offers a unique opportunity to shape how the world’s most valuable applications stay secure, trusted, and fraud-free.
The ideal candidate will serve as a strategic bridge between product, marketing, sales, and our target market, translating complex technical features into clear, compelling narratives that resonate with both technical decision-makers and business stakeholders. This role combines strategic thinking with hands-on execution, requiring someone who can both develop high-level market positioning and create detailed campaign assets.

As a key member of our product marketing team, you’ll have the opportunity to:

• Develop messaging and positioning that resonates with security and fraud personas
• Support product launches, feature releases, and multichannel marketing campaigns with impactful messaging and value-based content
• Partner with product management to align on roadmap priorities based on customer needs and market dynamics
• Equip sales and customer teams with enablement training and resources
• Engage analysts, thought leaders, and enterprise security buyers to shape perception and influence the market

This role offers significant visibility, impact, and growth potential. You’ll be on the frontlines of protecting digital commerce from evolving threats while helping enterprises make faster, smarter decisions across login, account activity, and transactions. 

What you'll do:

• Develop and execute comprehensive marketing strategies to promote our suite of application protection products
• Drive product positioning, messaging, and competitive differentiation in the market
• Lead market research to identify trends, customer needs, and competitive dynamics within the cybersecurity industry
• Partner with product management, sales, and marketing teams to align product development with market demands and opportunities
• Analyze marketing campaign performance and optimize strategies using data-driven insights to drive effective results
• Act as a subject matter expert on application protection, providing insights and thought leadership through various channels
• Provide sales enablement materials and training
• Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
• Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies
• Lead product launches and feature release strategies, and communication
• Design and deliver training programs for sales and customer success teams
• Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
• Collaborate on integrated marketing campaigns
• Provide regular feedback on the product roadmap and feature prioritization
• Support for beta programs and early adopter initiatives
• Support for high-value customer opportunities

Who you are:

• 2–4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise technology
• Proven track record of successful product launches and go-to-market strategies
• Outstanding written and verbal communication skills
• Strong analytical capabilities and data-driven decision-making
• Excellent project management and organizational skills
• Demonstrated ability to influence stakeholders and collaborate across functions
• Self-driven with the ability to work independently while contributing to team goals

Ideal prior experience:

• Experience with new-to-market products 
• Direct experience marketing to large enterprises to mid-market companies
• Deep understanding of application protection and the cybersecurity ecosystem
• Proficiency with marketing automation tools and CRM systems
• Experience with analytics platforms and visualization tools
• Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
• Public speaking and presentation experience

The base pay range for this position is $90,000- $140,000 which can include additional on-target bonus and/or incentives. The base pay offered may vary depending on location, job related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
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HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!
With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another - even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia.
We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our commitment to our Humans’ personal career development, which includes annual stipends for wellbeing and learning & development. We also offer weekly in-office lunch for hybrid employees, dedicated time off, HUMAN days, and so much more.
We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.