Product Marketing Manager - Cybersecurity / Application Security

Location: BELFAST ARNOTT HOUSE, United Kingdom

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Together we offer fantastic opportunities for committed employees to learn and develop their career with us. At Thales UK, we research, develop, and supply technology and services that impact the lives of millions of people each day to make life better, and keep us safer. We innovate across the major industries of Aerospace, Defence, Security and Space. Your health and well-being matters to us and that’s why we offer you the flexibility to do what’s important to you; whether that’s part time hours, job sharing, home working, or the ability to flex your start and finish times. Where possible, we support a working pattern that suits your lifestyle and helps you reach your ambitions.

Title: Product Marketing Manager

Location: Belfast (Hybrid model) / Remote UK

Imperva, A Thales Company is a leading cybersecurity provider delivering best-in-class solutions to protect data and all paths to it!

Why Imperva, A Thales Company?

● 6,200 customers and 500 partners in 100+ countries worldwide.

● The leader in the Gartner Magic Quadrant for Web Application Firewalls for 5 straight years.

● The leader in the Forrester Wave for DDoS Mitigation Services, highest scoring for “current offering” and “strategy”.

● Our market is growing and Imperva is leading the charge. We’re actively seeking the right people to help us reach the pinnacle of performance. Are you ready for an exceptional challenge, where and what you deliver can really make a difference? If so, let’s connect now.

Job Description

We are looking for a driven product marketer who has a passion for identifying the intersection of customer pain points, market requirements and product value. This individual will work in a fast-paced environment to identify, build and drive the product marketing initiatives that will strongly position Imperva in the small and mid-sized enterprise market. 

As a product marketing manager, you will operate from a user-first mindset and directly impact our company’s success by working closely with cross-functional teams including product management, marketing, and sales to effectively communicate the value of our products to our target buyers. telling relevant and strategic narratives through the lens of customer personas.

The successful candidate will combine an understanding of the market, customer needs and the product portfolio with the creative aspects of positioning technology through stories that are compelling, authentic and engaging. They will see the total business picture and have a well-developed sense of accountability and a personal commitment to success.

What You Will Do

• Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market and customer-facing content.

• Create content across the buyer’s journey that clearly communicates our value proposition and extends our thought leadership in the market.

• Partner with sales enablement to deliver product-related updates, sales motions and training.

• Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities.

• In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute and optimize PLG initiatives that grow pipeline.

• Collaborate with the marketing team to deliver integrated thought leadership, awareness and pipeline creation programs that help us achieve our targets in the SME market.

• Partner with product management to understand product strategy, market fit and how to position against competitive offerings.

What You Need to Succeed

• Product marketing experience in cybersecurity, experience with Application Security preferred.

• Proven ability to analyze complex situations and reach conclusions through fact-based decision making.

• Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value.

• Excellent storytelling skills with exemplary written and verbal communication abilities.

• Ability to translate technical concepts into persuasive marketing content for diverse audiences.

• Demonstrated ability to prove what is or isn’t working and adjust accordingly by setting targets and measuring KPIs.

• Strong verbal and written communication skills with ability to work cross-functionally across sales, marketing & product management organizations.

• A drive to constantly optimize and improve, combined with a relentless focus on customer experience.

Applicants must have a valid work permit in the UK.

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In line with Thales' Baseline Security requirements, candidates will be asked to provide evidence of identity, eligibility to work in the UK and employment and/or education history for up to three years. Some vacancies may require full Security Clearance which can require further evidence to be provided. For further details of the evidence required to apply for Baseline and Security Clearance please refer to the Defence Business Services National Security Vetting (DBS NSV) Agency.

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working.

Thales UK is committed to providing an inclusive and barrier-free recruitment process. We will provide reasonable adjustments and support to ensure neuro-diverse applicants or those with a disability or long-term condition can be their best during the recruitment process. To request an adjustment, if you need this job advert in an alternative format or if you have any questions about the recruitment process, please contact Resourcing Ops for mid to senior roles, or the Early Careers Team for graduate and apprentice roles.

Great journeys start here, apply now!