Product Marketing Director, PKI & IoT

An Amazing Career Opportunity for a Product Marketing Director PKI & IoT

Location : Stockholm

Job ID : 31100

We’re Looking for a Product Marketing Director for our PKI & IoT Business Unit!!

The Product Marketing Director – PKI & IoT (PMD) is responsible for developing and executing go-to-market plans for HID Global’s Certificate Authority (a.k.a IdenTrust) and PKI-as-a-Service cloud service (a.k.a HydrantID). 

The candidate will be an energetic, motivated self-starter that has a passion for cloud subscription services delivered to Small\Medium Enterprise (SME) and Small\Medium Business (SMB) customers. 

Reporting to the Director of Product Management, the PMD is responsible for the delivery of consistent messaging that highlights our differentiated value proposition in all sales collateral, conducts knowledge transfer and training of the sales force in both direct and indirect channels, and contributes core messaging for the fulfillment of marketing tactics.

This position requires a combination of technical, marketing skills, project/program management with ability to learn the competitive landscape, and deep understanding of buyer personas. 

The qualified candidate will work in partnership with multiple disciplines including product management, sales, marketing communications, product experts, and business unit leaders.

If this sounds like you keep on reading !

Who are we? 

HID Global is the trusted source for secure identity solutions for millions of customers and users around the world.  The HID IAMS business area is a leading provider of on-premise and SaaS IAM (identity and access management) solutions serving the government, healthcare, banking, and enterprise markets. We secure people, data, and things through trusted identities and trust models. Our offerings encompass multi-factor authentication, tokens, and credential lifecycle management, security clients in endpoints, biometric solutions, and public and private PKI certificate authority services – all backed by a robust professional services team and engineering centers in Silicon Valley, Salt Lake City, Paris, and Bangalore.

As our Director Product Management Excellence, you’ll support HID’s success by:

• • • Being responsible for product and solution marketing of multiple value streams such as Interoperable Certificate Authority and PKI-as-a-Service within PKI & IoT Business Unit.
    • Develop strategic marketing campaigns and promotional activities, manage budgets and support the execution of said activities by working cross-functionally within the HID marketing organization.
    • Create and develop product marketing content in close coordination with Product Management, relevant SME(s), marketing communications, and BU leadership.
    • Ownership and creation of sales enablement, marketing campaign, and nurturing assets\content such as sales collateral, white papers, blogs, webinars, customer case studies, press release, infographics, and other items as needed.
    • Define buyer personas within target customers and verticals relevant to customer acquisition (e.g. decision-makers, influencers, executive sponsors, etc.).
    • Tailor or refine content to target specific personas and for specific agreed-upon objectives (e.g. lead generation, market awareness, market positioning, etc.).
    • Collaborate with digital engagement resources to define a buyer’s journey for target customers and verticals (e.g. Small & Medium Enterprise, Banks, Credit Unions, Professional Firms, Defense Contractors, etc).
    • Research the competitive landscape and conduct SWOT and win/loss analysis for relevant competitors and their products.
    • Collaborate with marketing communications, sales, and business unit leadership to define and monitor KPIs that measure effectiveness of marketing and sales effort.
    • Develop product positioning, value proposition and differentiation messaging and collaborate with marketing communications for cohesive and effective campaigns and market awareness.
    • Support development of prospect and demo kits in collaboration with Product Management and Pre-Sales Engineering.
    • Participate in industry events and promotional activites as the leading subject matter expert for PKI & IoT Business Unit.
    • Develop and present product and solution messaging and positioning training for sales, pre-sales, and partners.
    • Build and growrelationships with industry analysts firms such as Gartner, Forrester, Quadrant Solutions etc. to position HID solutions in the published reports.

Education and/or Experience:

• • • Bachelor's degree in business management, marketing, technology or equivalent with 5 plus years of recent and relevant product marketing experience.
    • Minimum of 10 years of experience in the capacity of Product Marketing Director or Manager, Product Director or Manager and Marketing Director or Manager. 
    • Minimum of 5 years’ experience with specifically promoting security software solutions or cloud services. 
    • Experience with marketing PKI or Certificate Authority services highly desireable.
    • Experience with increasing lead generation for Managed Security Services or SaaS security solutions.
    • Proven track record of successful product and/or solution launches and promotional campaign development.
    • Proven record of supporting sales to meet or exceed pipeline and revenue targets.
    • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
    • Experience creating and implementing successful market awareness, demand creation, lead generation and pipeline acceleration marketing campaigns.
    • Strong interpersonal skills: ability to work well with other team members, product management, sales, customers, etc.
    • Strong project management skills and the ability to balance multiple priorities.
    • Able to work with limited supervision, and self-directed to achieve aggressive program goals.
    • Familiarity with the Scaled Agile Framework (SAFe) is a plus.
    • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
    • Ability to effectively communicate in the English language, both verbally and in writing.  Spanish language skills would be a plus.
    • Up to 20% travel may be required.

Why apply? 

Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise.

Innovation: You embrace challenges and want to drive ambitious change.

Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly.

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
 
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
 

 #LI-HIDGlobal