Marketing Systems Privacy Manager

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

Etsy is seeking an experienced Performance Marketing Systems Manager.

You will work with our Performance Marketing, MarTech, and Analytics teams to plan, build, and debug new privacy-forward, app-first, cookieless integrations with Etsy’s ad partners. You should have experience setting up and optimizing digital paid advertising campaigns on Google and Bing channels, like Product Listing Ads, Search Ads, Display, and/or YouTube, including experience driving app engagement and in-app conversions. You have experience sharing privacy-safe targeting, measurement, and bid optimization signals with ad partners, operating within user privacy limitations. You’re familiar with regulatory and platform privacy restrictions like GDPR, CCPA, and Apple’s App Tracking Transparency.

The role will work closely with internal and external partners on implementation of new integrations, and optimization and debugging of existing ones. You will help educate internal teams about privacy changes and their impact on business practices. You can converse with marketing, technical, and analytical teams

This is a full-time position reporting to the Director of Addressability and Privacy. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.
 

What’s this team like at Etsy?

The Performance Marketing team is responsible for converting new buyers and driving existing buyers to shop more frequently on the Etsy website and apps. We lead all aspects of the Global strategy and execution across a mix of demand-capture and demand generation channels to deliver measurable results. Our team is part of the larger Growth Marketing function within the Marketing org.

What does the day-to-day look like?

• Plan privacy-forward, app-first vendor integrations (e.g. SDKs, APIs, and Privacy Enhancing Technologies) and tactics that enable Etsy to maximize reach and efficiency of our Google Performance Advertising channels, while complying with stringent legislative and platform-level privacy restrictions. Requires deep knowledge of technical ad integrations and Google Paid Search, Video, and/or Display channels. Will work closely with our Marketing Channels, Marketing Technology and Analytics teams.

• Ensure data signals used to target, optimize, and measure our Google Paid Marketing channels are app-inclusive/app-first, and are well-adapted to relevant privacy restrictions like Apple’s App Tracking Transparency and upcoming Android restrictions

• Assess new Privacy Enhancing Technologies and integrations for Etsy’s Google Performance Marketing channels

• Work with internal and external partners to understand their technology stacks, and drive improvements to protect against potential privacy-related limitations

• Help plan app ads optimization, measurement, and targeting strategy

• Stay on top of the always-evolving digital marketing landscape, as it’s impacted by privacy-related changes and increasing regulatory restrictions

• Help coordinate privacy-related tactics, lessons, updates, and technical findings across the Etsy Inc. House of Brands.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
   

Qualities that will help you thrive in this role are:

• 4+ years of Marketing Technology experience, including experience optimizing ad campaigns (Google Display, Google Search/Shopping, Facebook, or Pinterest, etc) at scale. Must include extensive experience driving in-app conversions and app installs. Experience operating audience-focused campaigns using large product feeds is particularly desirable

• Expertise with advertising data integrations (SDK/S2S/pixel), privacy compliance, International strategy, app and video experience. Experience optimizing campaigns using signals from iOS apps.

• Experience working directly with advertising vendors

• Experience collaborating with both marketing stakeholders and tech teams. A great communicator, working with partners with a wide range of technical and marketing experience

• Strong analytical drive, with previous experience with advanced attribution models (multi-touch, LTV, frequency) and knowledge of major data analytics platforms (Google Analytics, Neustar, Looker, etc.)

• Experience working on large-scale, fast-paced, and rapidly-changing projects

• Highly collaborative, and operate with integrity, confidence, and empathy

• Passionate about the Etsy marketplace, and care deeply about customer experience

• Ideally, you have agency and/or startup experience, where you have learned to be resourceful

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.