Director, Product & Lifecycle Marketing

Cowbell is signaling a new era in cyber insurance by harnessing technology and data to provide small and medium-sized enterprises (SMEs) with advanced warning of cyber risk exposures bundled with cyber insurance coverage adaptable to the threats of today and tomorrow. Championing adaptive insurance, Cowbell follows policyholders’ cyber risk exposures as they evolve through continuous risk assessment and continuous underwriting. In its unique AI-based approach to risk selection and pricing, Cowbell’s underwriting platform, powered by Cowbell Factors, compresses the insurance process from submission to issue to less than 5 minutes.

Founded in 2019 and based in the San Francisco Bay Area, Cowbell has rapidly grown, now operating across the U.S., Canada, U.K., and India. This growth was recently bolstered by a successful Series C fundraising round of $60 million from Zurich Insurance. This investment not only underscores the confidence in Cowbell’s mission but also accelerates our capacity to revolutionize cyber insurance on a global scale. With the backing of over 25 prominent reinsurance partners, Cowbell is poised to redefine how SMEs navigate the evolving landscape of cyber threats.

What you will do:

• Define and lead product marketing strategy including the practice area roadmap, priorities, tools, stakeholder collaboration process, and metrics 
• Develop and lead GTM research, development, planning, collaboration and campaign tracking
• Define and scope lifecycle marketing including team roles, build-out, tools, and metrics 
• Manage a small team of product and lifecycle marketing experts
• Drive alignment across product, marketing, and sales
• Work in partnership with key marketing peers including agency marketing, content, and brand to drive successful campaign results 
• Define and measure impact through OKRs and key performance indicators (KPIs)
• Responsible for monitoring trends and competitors in the marketplace against current and future product offerings
• Develop strong relationships with key stakeholders and drive marketing excellence within and outside of the company

What Cowbell needs from you:

• Product Marketing ninja with a thorough understanding of insurance distribution and the regulatory environment
• An out-of-the-box thinker who knows insurance is traditionally boring but is brave enough to challenge the norm to drive an effective campaign
• Minimum 10 years of product and/or lifecycle marketing experience in commercial insurance 
• A bachelor’s degree in marketing or a related field is required
• Experience with wholesale and retail distribution channels
• Self-starter who is a consummate team player and driven to succeed
• Ability to drive for results, deal with ambiguity, solve problems, drive decisions, see trends/patterns within data sets, and identify root causes
• Excellent communication, presentation, persuasion, time management, strategic planning and analytical skills
• Maintain a working knowledge of all underwriting, product, and program activities
• Ability to develop, present, and execute effective business plans and budgets to meet stated goals
• A team player with experience building strong relationships both internally and externally, and with a strong sense of self-initiative and desire to succeed
• Ability to develop credibility in unfamiliar environments; including agency partners, affinity prospects, regulators, senior leaders, and cross-functional project teams
• Negotiation skills to resolve differences while maintaining positive working relationships
• Proven leadership, influencing, and negotiation skills in a highly matrixed environment
• Proven ability to cultivate an active network of external relationships to meet business and strategic goals

What Cowbell brings to the table:

• Employee equity plan for all and wealth enablement plan for select customer facing roles
• Comprehensive wellness program, meditation app subscriptions, lunch and learn, book club, happy hours and much more
• Professional development and the opportunity to learn the ins and outs of cyber insurance, cyber security as well as continuing to build your professional skills in a team environment

Equal Employment Opportunity:

We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.
Cowbell is a leading innovator in cyber insurance, dedicated to empowering businesses to always deliver their intended outcomes as the cyber threat landscape evolves. Guided by our core values of TRUE—Transparency, Resiliency, Urgency, and Empowerment—we are on a mission to be the gold standard for businesses to understand, manage, and transfer cyber risk.

At Cowbell, we foster a collaborative and dynamic work environment where every employee is empowered to contribute and grow. We pride ourselves on our commitment to transparency and resilience, ensuring that we not only meet but exceed industry standards.
We are proud to be an equal opportunity employer, promoting a diverse and inclusive workplace where all voices are heard and valued. Our employees enjoy competitive compensation, comprehensive benefits, and continuous opportunities for professional development.

For more information, please visit https://cowbell.insure/.