Product Marketing Manager

Description

יThis is a unique opportunity to join an exciting early-stage startup experiencing hyper-growth, with the company more than doubling in size and revenue year over year. Cycode is on a mission to help organizations deliver safe code faster to accelerate their businesses. Trusted by security teams worldwide, we have a proven track record of success and a culture that values world-class talent.

Application Security as a category is also being redefined, and Cycode is at the forefront of this transformation. As the only complete approach to Application Security Posture Management (ASPM), Cycode is resetting the standards for AppSec and trailblazing this hot new category in the market.

Cycode was founded in 2019 and is backed by top venture capital firms YL Ventures and Insight Partners. We’ve received numerous awards and recognition including being named one of the top cybersecurity startups in the Cyber Defense Magazine Top 100 (2020), Accel 2021 Euroscape Top 100, Analytics Insight “Top Cybersecurity Companies to Watch in 2021”, winner of the 2021 Cyber Defender Award and a finalist for the 2021 CISO Choice in Application Security.

As a Product Marketing Manager at Cycode you will-

• Be responsible for taking Cycode’s portfolio of products and solutions across its Complete ASPM platform to market successfully.
• Build a deep understanding of the industry, competitors, market and help guide product roadmap.
• Develop messaging and positioning that is clear, differentiated and monetizable
• Arm and enable sales with the tools and content with which they can be successful.
• Plan, implement, measure your impact and work with partner groups to improve campaigns: launches, lead generation, pipeline, awareness...
• Put systems in place, monitor and report on the effectiveness of marketing activities
• PR / AR coordination with agencies and analysts as you act as a spokesperson for your product and solution areas 

Support:

• Marketing campaigns with sales activities
• Marketing campaigns with partners
• Events & webinars (support)
• Work on paid and social media promotion

Requirements

• 5-8 plus years of relevant B2B enterprise or solutions product marketing experience (ideally Cyber security, DevSecOps, AppSec) 
• Strong enterprise marketing background, to invigorate sales-led motions
• Strong drive and energy, a proactive stance, and a sense of ownership for his/her product
• Growth mindset - you are not afraid to think big and take on risks.
• Willingness to roll up your sleeves.
• A strong work ethic, and personal interests aligned with the field of software technology.
• Proven analytical skills, and ability to assess opportunities and make decisions on ROI/advantages of programs & investments.
• Exceptional verbal and written communication skills and proven ability to write about technology and the tech landscape.
• Ability to work and thrive in a self-starter, fast-paced and changing environment
• Love for diverse work assignments and for the opportunity to try new approaches and overcome challenges.