Digital Marketing Manager (US - Remote)

Description

Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.

We are looking for an experienced Digital Marketing Manager to join our expert marketing team, that is deeply committed to explaining complex topics in an easily digestible, engaging manner.

Responsibilities 

• Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across channels (email, social media, blogs, webinars, thought leadership placements, events, etc.).
• Utilize marketing automation platforms (such as Mailchimp and Zoominfo) to design and manage workflows, lead scoring, and nurturing programs.
• Lead and execute organic and paid social media strategy. Includes copywriting, content creation, performance monitoring, and community management.
• Use Salesforce to manage lead data, track campaign performance, and ensure seamless integration between marketing and sales.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) to measure effectiveness and ROI.
• Conduct A/B testing to optimize campaign elements.
• Oversee the implementation and management of various marketing platforms, including Mailchimp, social media management tools, and PPC platforms (e.g. LinkedIn Ads).

Requirements

• Excellent communication and presentation skills.
• A minimum of 4 years experience as a digital marketing manager for a security-related product
• Experience tracking key performance indicators (KPIs) related to demand generation and digital marketing
• Experiencing measuring and reporting on the effectiveness of digital marketing campaigns and website analytics
• Self-motivated, results-oriented, and able to work independently
• Strong understanding of Cloud Security concepts, technologies, and trends preferred