Associate Content Manager, B2B Content (Identity Protection/Cybersecurity)

Allstate Identity Protection is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We combine our advanced investigative systems with our expertise in working with businesses to ensure our customers remain protected from any online threat. 

Job Description

About AIP:  Formerly  InfoArmor and now a wholly owned subsidiary, and business unit of Allstate since 2019. We are a technology and services company that has led the Identity Protection and Advanced Threat Intelligence pack for 15 plus years. Our product is a proactive identity monitoring service that alerts our subscribers to the first sign of fraud and fully restores their identity.

We empower consumers to safely embrace technology, knowing their personal information is in good hands. We offer the most advanced identity and privacy protection available through our trusted partnerships — and as a leader in the employee benefits space for 13 years, more than 30% of the Fortune 500 depend on us.

Important note on Compensation, Bonus and Benefits  

• AIP's budgeted starting/ annual base offer salary for this role is between $75,000 and $90,000 ONLY (please disregard the compensation range shown at the end of the posting as it comprises of varied and related Allstate job profiles and families)

• The annual performance bonus allotted to this role is up to 10% of base salary

•  Benefits (partial list) $80/ month connectivity stipend, up to 20 days per year PTO, 9 national holidays, medical/dental/vision with HRA/FSAs, and other perks. Please visit www.allstategoodlife.com  to review specific benefits information

Team and  Role Scope:

• This role will be part of the Commercialization & Engagement Org, a six-member team. It’s a Center of excellence across both the Employee Protection Services and the Strategic Partnership Channel supporting both new and existing business and ensure we're capitalizing on our product in market through growth & retention

• The Associate Manager of B2B Content will be responsible for developing and executing a content strategy that positions our company as a thought leader and trusted expert in identity protection within the employee benefits and financial services spaces.

• This role will create engaging, educational, and impactful content tailored for HR decision-makers, benefits leaders, and other business audiences.

• Success will be measured through increased brand visibility, audience engagement, lead generation, and content-driven opportunities that reinforce our market leadership.

Examples of work:

• Deliver whitepapers for B2B audiences in employee benefits and financial services industries

• Create and distribute new B2B articles

• Leverage owned content to generate impressions in B2B media outlets

• Provide copywriting support for custom sales pitch decks 

Essential Functions

• Develop and manage B2B content creation and deployment on AIP website including blog articles, whitepapers, product information, etc. 

• Create a range of high-quality content (white papers, blog posts, case studies, webinars, etc.) that drives awareness, engagement, and lead generation. Explore new content topics to engage buyers in Strategic Partnership Channel target verticals such as financial services, elder care, healthcare, and breach response

• Lead distribution strategy for B2B content to ensure it reaches key audiences

• Work cross-functionally to collect AIP-owned data and insights to fuel and differentiate content 

• Deliver copywriting for various Commercialization & Engagement tactics and activities, especially the growing number of projects initiated for specific Sales opportunities and client-specific marketing needs

• Partner with Allstate teams to repurpose content for PR/earned media, speaking engagements, thought leadership, and other activities

• Collaborate cross-functionally with sales, product, and client success teams to ensure messaging aligns with business goals and resonates with the target audience.

• Use qualitative insights (e.g., audience feedback, client needs) and quantitative data (e.g., website traffic, engagement metrics, content ROI) to optimize content strategies.

• Track and report on key performance metrics, such as content reach, engagement rates, downloads, and the impact of content on lead generation and pipeline growth.

Required Education and Experience

• High School Diploma mandatory

• Minimum of 3 years' experience in marketing, ideally in a content strategy or development position focusing on B2B audience

• Proven experience in content creation across various formats, including long-form and digital media

• Strong project management skills and ability to manage multiple projects and deadlines

• Proficiency with content analytics tools and performance tracking

Preferred Education and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field

• Experience in content creation in employee benefits, voluntary benefits,  and, or  financial services markets

AIP2024

Skills

Compensation

Compensation offered for this role is $69,200.00 - 123,800.00 annually and is based on experience and qualifications.

At Allstate Identity Protection, great things happen when our people work together. That’s why when you join our team, we make sure it isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.  

You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live. 

Good Hands. Greater Together.®

We are Allstate Identity Protection (formerly, InfoArmor), a wholly owned subsidiary of The Allstate Corporation. We go beyond the typical identity theft protection! Our Allstate Digital Footprint™, identity theft and credit monitoring services, fraud remediation and restoration services help our subscribers safeguard their personal information, data they share online, and the relationships they treasure.

Employment Criteria: The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen

Work Environment: Except for our Customer Care roles which necessitates onsite work, most other roles are remote. AIP is a remote-first company; however, our roles are open to in-office or flex work if you live in a city with a physical office location

Physical Demands: We primarily collaborate with our colleagues through virtual meetings and office collaboration tools. Employees will have to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity machinery, as necessary. Employees must be able to remain stationary for extended periods and must be able to observe and interpret written and/or verbal communication.

Additional Information: AIP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We are committed to the full inclusion of all qualified individuals. As part of this commitment, AIP will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. Please let us know if you need a reasonable accommodation.

AIP uses the E-Verify employment verification program.