Field Marketing Manager
Remote - Netherlands
Arctic Wolf
Arctic Wolf delivers dynamic 24x7 cybersecurity protection tailored to the specific needs of your organization. Ready to boost your security posture?Arctic Wolf is a global leader in security operations, delivering the first cloud-native security operations platform to end cyber risk. Powered by threat telemetry spanning endpoint, network, and cloud sources, the Arctic Wolf® Security Operations Cloud ingests and analyses trillions of security events each week to enable critical outcomes for most security use cases. The Arctic Wolf® Platform delivers automated threat detection and response at scale and empowers organisations of any size to stand up world-class security operations with the push of a button.
Our mission is simple:
End Cyber Risk. We’re looking for a Field Marketing Manager to join our EMEA team, based remotely in the Netherlands to be part of making this happen
The Field Marketing Manager serves as the in-region marketing expert to the dutch region, collaborating closely with country account teams and top tier channel partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region. This is a temporary position for 12 months.
Primary Responsibilities and Duties
- Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team
- Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
- Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
- Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
- Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
- Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
- Manage and balance assigned field and partner marketing budget for territory; evaluate results against goals and use learnings to drive improvement
Key Skills and Competencies
- Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
- Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
- Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
- Demonstrated ability to build effective working relationships with sales leaders and sales team members
- Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
Qualifications
- Bachelors degree in Marketing, Business, English or Communications
- 5-7 years proven experience in B2B field or partner marketing
- Demonstrated ability to build effective working relationships with sales leaders and sales team members
- Experience working for cloud services/security technology company with mid-market focus a plus
Why Arctic Wolf?
At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow global offering all wolves a compelling compensation and benefits packages, come join the Pack during this exciting time of rapid growth where every employee makes a difference, and their contributions are recognized and rewarded.
* Salary range is an estimate based on our InfoSec / Cybersecurity Salary Index 💰
Tags: Automation Cloud Threat detection
Perks/benefits: Team events
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