Programs & Campaigns Manager

Description

Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.

We are looking for an experienced Programs & Campaigns Manager to join our expert marketing team, that is deeply committed to developing campaign opportunities that ensure proactive lead generation and brand awareness.

Responsibilities 

• Manages all aspects of webinars and newsletter campaigns, including identifying opportunities and managing logistics and content alignment, ensuring they align with broader demand generation and thought leadership goals.
• Develops and oversees interactive console walkthroughs and similar initiatives to engage prospects and customers effectively.
• Designs and executes integrated marketing campaigns, working closely with the Head of Demand Generation to align efforts across channels.
• Collaborates with the product marketing and demand generation teams to ensure campaigns and programs are aligned with overall goals.
• Tracks and reports on the effectiveness of programs and campaigns, recommending adjustments to maximize ROI.

Requirements

• Excellent communication and presentation skills.
• A minimum of 4 years experience as a programs & campaigns or similar manager for a SaaS or security-related product
• Experience tracking key performance indicators (KPIs) related to demand generation and digital marketing
• Experiencing measuring and reporting on the effectiveness of marketing campaigns and 
• Self-motivated, results-oriented, and able to work independently
• Strong understanding of Cloud Security concepts, technologies, and trends preferred