Director, Product Marketing

Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it!

Who We Are

Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business. 

Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.

Deepwatch recognition includes:

• 2023, 2022 and 2021 Great Place to Work® Certified
• 2023 and 2022 Forbes America’s Best Startup Employers
• 2023 and 2022 Fortress Cybersecurity Award
• 2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners
• 2022 Cigna Healthy Workforce Silver Designation
• 2022 Cybersecurity Excellence Award for MDR

Director, Product Marketing

This job is available to work in one of our hub locations: Tampa, FL; Denver, CO; DC metro area, CA (Bay area), Austin, TX and will be hybrid (preference for Bay Area or Austin, TX)

Deepwatch is seeking an experienced Director of Product Marketing to lead the go-to-market strategy for its portfolio of cybersecurity products and services.  The ideal candidate will have a deep understanding of the cybersecurity landscape and a passion for translating technical capabilities into compelling value propositions that resonate with customers, partners, and internal stakeholders. This person will support demand generation campaigns; develop and deliver sales and partner training; drive product launches, produce sales tools, collateral, and competitive profiles; and evangelize our services internally and externally to achieve business success and profitable growth. Product Marketing Director will work closely with cross-functional peers from product management, sales, sales engineering and growth marketing teams.    

In this role, you’ll get to:

• Go-to-Market Strategy: Develop and execute go-to-market plans for Deepwatch's products, working closely with product management, sales, and marketing teams to ensure successful launches and sustained growth.
• Messaging & Positioning: Craft clear, compelling messaging that articulates Deepwatch's unique value proposition and differentiates our offerings in the market.
• Customer Insights: Conduct market research and analyze customer needs, industry trends, and competitive intelligence to inform product positioning and marketing strategies.
• Sales Enablement: Develop sales tools, collateral, and training materials to support the sales team in effectively communicating Deepwatch's value to prospects and customers.
• Content Development: Develop high-impact sales tools such as product datasheets, web content, blog entries, eBooks, videos, white papers, presentations, TCO/ROI analysis, and competitive profiles to effectively communicate Deepwatch's value
• Demand Generation: Support the revenue marketing team with content for emails, landing pages and nurture campaigns to drive demand for Deepwatch’s products and offerings.
• Product Evangelism: Serve as a product ambassador by representing Deepwatch at industry events, webinars, and customer engagements.
• Performance Analysis: Monitor and analyze the effectiveness of product marketing initiatives using data-driven insights to optimize strategies.
• Market intelligence: Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition
• Demonstrate Deepwatch’s Core Values: Coach and encourage others to model the Deepwatch values

To be successful in this role, you’ll need to:

• Have a Bachelor's degree in a relevant technical field, such as Computer Science; an MBA is a plus
• Possess 10+ years' experience in Product Marketing or heavily outbound product management of enterprise software or technology offerings
• Have proven experience with technical products
• Have demonstrable content creation skills
• Leverage very strong written and presentation communication skills
• Demonstrate a proven track record of working independently but able to both lead and participate in projects
• Possess experience in product marketing at a cybersecurity company and/or MSSP
• Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP, and/or SIEM technologies 
• Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc.)
•  CISSP certification a plus

The anticipated salary range for this role is $240,000 to $275,000 OTE + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

What We Offer:

Deepwatch is excited to provide benefits designed to support team members and their families. Including:

• Medical, dental, vision, and disability insurance
• Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave
• Unique professional development benefits, starting at $3,000 annually
• Wellness contests and monthly educational programs
• 401(K) retirement program with employer match
• Learn more here: Deepwatch Benefits

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.  Please review our DEI Statement here.

Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact recruiting@deepwatch.com for further information.

All Deepwatch employees are expected to:

• Be interested in and able to work remotely from a home office when not at a corporate office
• Pass a pre-employment background and drug screen in accordance with applicable laws

Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law.  In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.