Product Marketing Manager, Cyber & Risk

The Cybersecurity Product Marketing Manager will develop and execute marketing strategies and brand building for ACA’s cybersecurity and privacy division. This role is critical in building ACA Aponix’s brand, driving demand, and positioning our cybersecurity solutions effectively in the market.  

You will collaborate closely with marketing, product owners, client success, and business development teams to develop promotion and communication strategies. Additionally, you may contribute to broader corporate marketing initiatives and support daily operational marketing activities.

What You'll Do:

• Conduct research on market trends and competitors to inform go-to-market strategies.
• Develop and execute marketing plans that align with ACA Aponix’s commercial goals.
• Define and refine customer personas to optimize product messaging, enhance brand visibility, increase subscriptions, and drive revenue growth.
• Lead demand generation efforts, leveraging ACA website, campaigns, digital marketing, PR, SEO, events, and webinars.
• Manage the marketing budget, using data to allocate resources across demand generation tactics for maximum impact.
• Align marketing efforts with the Aponix product roadmap and measure success through KPIs and performance analysis.
• Create compelling marketing materials, including presentations, infographics, and thought leadership content.
• Partner with ACA’s Events Team to develop strategies for conferences, webinars, and regional meetings.
• Travel as needed (up to 5 %).

Preferred Locations:

New York City, Pittsburgh, Chattanooga, Boston, Chicago, Boca Raton, Miami, San Francisco, Los Angeles, Dallas, Houston.

What You Bring:

• Bachelor’s degree (preferred fields: Technical Writing, English, Journalism, Marketing, Communications).
• 7+ years of experience in cybersecurity marketing or a related role. Experience in B2B financial technology or professional services is a plus.
• Proficiency in Microsoft Office Suite and familiarity with marketing technology platforms such as HubSpot, Pardot, Google Analytics, Salesforce, On24, and others.
• Strong analytical and communication skills.

What Sets You Apart:

• Ability to thrive in a fast-paced environment and collaborate cross-functionally.
• Strong strategic thinking and problem-solving abilities.
• Highly adaptable, proactive, and eager to drive results.

What We Offer:

We provide a competitive compensation package, including medical and dental coverage, pension and 401(k) plans, paid time off, flexible work arrangements, Summer Fridays, and unique benefits like Student Debt forgiveness and Pet Insurance.

About ACA Group:

ACA Group is the leading governance, risk, and compliance (GRC) advisor in financial services. We empower clients to reimagine GRC, integrating consulting, managed services, and our Cyber and Risk® technology platform with specialized expertise from former regulators and industry practitioners.

Diversity and Inclusion Commitment:

ACA Group is firmly committed to a policy of nondiscrimination, which applies to recruiting, hiring, placement, promotions, training, discipline, terminations, layoffs, transfers, leaves of absence, compensation and all other terms and conditions of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Salary Range: $120,000 -$150,000