Event Marketing Specialist

About Adaptive:

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.

As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we're just getting started.

The Role

We’re looking for an Event Marketing Specialist to support the execution of Adaptive’s growing portfolio of events and experiences—from major industry conferences and trade shows to executive dinners and customer roundtables. This role is perfect for someone early in their marketing career who’s detail-oriented, creative, and eager to learn and grow in the fast-moving world of cybersecurity and B2B tech.

Reporting to the Director of Event Marketing, you’ll play a key role in bringing events to life—from coordinating logistics and managing vendors to supporting promotional campaigns and post-event reporting. You’ll help create memorable experiences that drive brand awareness, engage our audience, and support our sales pipeline.

What You’ll Do

• Support the planning and execution of in-person and virtual events, including conferences, field events, webinars, and third-party sponsorships

• Assist with event logistics, including venue coordination, vendor communication, travel planning, shipping, and onsite materials

• Collaborate with cross-functional teams to ensure alignment on event goals, messaging, and audience strategy

• Help execute pre-event promotion and post-event follow-up campaigns to maximize attendance and engagement

• Manage internal documentation and timelines to keep projects on track

• Track event performance using Salesforce and related tools; support lead uploads and basic ROI reporting

• Serve as a brand ambassador at select events, helping ensure a smooth, professional experience for attendees

Who You Are

• 1–3+ years of experience in marketing or event coordination, ideally in a B2B environment

• Eager to build hands-on experience in field and event marketing

• Detail-oriented and organized, with strong project coordination skills

• Comfortable juggling multiple projects and timelines in a fast-paced environment

• Excellent written and verbal communication skills

• Collaborative and proactive—happy to roll up your sleeves and contribute wherever needed

• Curious, resourceful, and excited to learn about cybersecurity and tech

• Willing to travel for events, including some evenings, weekends, and occasional holidays

What We Offer

• Impactful Role: A strategic position at one of the most exciting cybersecurity startups in the world.

• Equity & Growth: Equity in a high-upside, venture-backed business led by seasoned founders.

• Comprehensive Benefits: Premium healthcare, vision, and dental coverage.

• Culture of Excellence: A culture that values speed, precision, and high ownership.

• Collaborative Environment: An in-office team across New York, San Francisco, and Los Angeles, united by a mission to build something that matters.

If you’re passionate about delivering impactful event experiences and ready to grow your career in marketing, we’d love to hear from you. Join us in our mission to outsmart AI-powered threats and protect organizations around the world.