Event Marketing Manager

About Adaptive:

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.

As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we're just getting started.

The Role

We’re looking for an Event Marketing Manager to help plan, execute, and optimize our growing portfolio of events and experiences that drive awareness of Adaptive, educate customers and prospects on our expanding product offerings, generate high-quality leads and pipeline for Sales, and foster community within the cybersecurity space.

You’ll build and own a diverse portfolio—from cybersecurity summits and trade shows to executive dinners and webinars—and manage end-to-end event strategy, operations, and performance. Reporting to the Director of Event Marketing, you’ll deliver outstanding experiences that drive brand recognition, pipeline growth, and customer retention.

What You’ll Do

• Manage the planning and execution of industry conferences, third-party sponsorships, field marketing activations, and customer roundtables.

• Own end-to-end event logistics—from vendor relationships and contract negotiations to venue sourcing, shipping, staffing, giveaways, and post-event follow-up.

• Align cross-functional teams on event goals, messaging, and audience strategy; ensure seamless collaboration and remove blockers along the way.

• Develop and execute pre- and post-event marketing strategies to boost attendance, engagement, and lead nurture outcomes.

• Track event performance using Salesforce and related tools; manage attendee data, lead flow, and ROI reporting.

• Evaluate event success and deliver actionable insights to continuously improve future programs.

• Represent Adaptive on the ground at in-person events, ensuring a high-quality brand experience.

Who You Are

• A creative and strategic mindset, with 3–5 years of experience in event or field marketing, ideally within cybersecurity or B2B SaaS.

• Proven success managing complex in-person, hybrid, and virtual events—from initial planning to flawless execution.

• Strong project management skills, highly organized, strategic thinker, and able to juggle multiple priorities at once.

• Brings an eye for detail; thrives in fast-paced, ambiguous environments and knows how to deliver results.

• Exceptional communicator with a knack for crafting compelling, persuasive messaging and promotional content.

• Comfortable collaborating across departments and engaging with senior stakeholders.

• Creative mindset that fuels innovative, engaging event experiences.

• Data-driven approach to setting goals, tracking KPIs, and scaling programs based on measurable outcomes.

• Willing to travel, including some weekends and holidays.

• Based on the West Coast (or open to relocation if that’s the intent).

What We Offer

• Impactful Role: A strategic position at one of the most exciting cybersecurity startups in the world.

• Equity & Growth: Equity in a high-upside, venture-backed business led by seasoned founders.

• Comprehensive Benefits: Premium healthcare, vision, and dental coverage.

• Culture of Excellence: A culture that values speed, precision, and high ownership.

• Collaborative Environment: An in-office team across New York, San Francisco, and Los Angeles, united by a mission to build something that matters.

Ready to create standout event experiences that drive real impact? If you’re a logistics pro with a passion for connecting people and elevating brands, let’s talk. Join us in our mission to outsmart AI-powered threats and protect organizations around the world.