Product Marketing Manager – Threat Intelligence (M/F/D)

Why VMRay

We are seeking a strategic and skilled Product Marketing Manager (M/F/D) to drive the growth and adoption of our threat intelligence solutions. In this role, you will be responsible for developing go-to-market strategies, crafting compelling messaging and positioning, and creating sales enablement tools that highlight our solution’s unique value. You will work cross-functionally with product, sales, and customer success teams to ensure our offerings resonate with various audiences, from cybersecurity professionals to executive decision-makers.

Candidates (M/F/D) with experience of working at or directly with Security Operations Teams or Theat Intelligence Teams on the enterprise, vendor or US Federal Government entity side or at a Managed Security Service Providers (MSSPs) /  Managed Detection and Response (MDR) providers are encouraged to apply. Your ability to speak from your own experience will be one of your most valuable asset and lend authenticity to your messaging and understanding our customer pain points.

This role offers a unique opportunity to drive impact in the fast-growing field of threat intelligence. If you’re passionate about cybersecurity and have experience in product marketing, we’d love to hear from you!

Why VMRay?

• Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements

• Impactful Role: Your insights and strategies will directly influence our product direction and market success

• Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity

• Career opportunity, advancement and development

• Opportunity to work with a leading cybersecurity company

• A collaborative, innovative, and inclusive team environment

At VMRay, our purpose is to liberate the world from undetectable digital threats. Led by reputable cyber security pioneers, we develop best-of-breed technologies to detect unknown threats that others miss. We empower organisations to augment and automate security operations by providing the world’s best threat detection and analysis platform. We help organisations build and grow their products, services, operations, and relationships on secure ground that allows them to focus on what matters with ultimate peace of mind. This, for us, is the foundation stone of digital transformation.

Your Responsibilities

• Go-to-Market Strategy: You define and execute go-to-market strategies for our threat intelligence products, aligning with product, sales, and customer success teams to maximize market penetration and engagement

• Product Positioning & Messaging: You develop and refine product positioning, messaging, and value propositions that highlight the unique benefits of our threat intelligence solutions in a competitive cybersecurity market

• Sales Enablement: You create effective enablement materials for the sales team, including product presentations, one-pagers, competitive analyses, and objection-handling guides that equip them to communicate product value to a range of audiences

• Market & Customer Research: You conduct market research to understand industry trends, competitive landscape, and customer pain points, leveraging these insights to inform product positioning and marketing strategies

• Content Development: You develop your own storylines that resonate with customer pain points and support the buyer’s journey, will be your core competence when creating assets such as blog posts, whitepapers, case studies, webinars, and email campaigns.

• Metrics-Driven Optimization: You track and analyze key performance indicators related to product marketing campaigns. Use insights to refine strategies, improve reach and engagement, and optimize conversion

• Customer Advocacy & Feedback Loop: You engage with customers to gather testimonials, case studies, and feedback, using insights to inform product development and marketing approaches

Our Requirements

• 5+ years experience in product marketing, with at least 3 years in cybersecurity, threat intelligence, or a related field

• Experience with U.S. Government, tech alliances (SOAR, email vendors), MSSPs, or MDRs is a plus

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; an advanced degree or relevant certifications in cybersecurity are beneficial

• Familiarity with cybersecurity products, especially in threat intelligence, and understanding of the specific needs of U.S. Government, tech alliances, and managed security providers

• Strong understanding of cybersecurity trends, threat intelligence solutions, and the challenges faced by cybersecurity teams and service providers

• Data-driven with the ability to interpret metrics, analyze trends, and use insights to guide and optimize product marketing initiatives

• Strong writing and presentation skills, with an ability to communicate complex technical information in an accessible and compelling way

• Proven experience working cross-functionally with product, sales, customer success, and technical teams

• Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment

Disclaimer: 
Please be advised that due to the occurrence of both internal and public holidays, we regret to inform you that we will be unable to provide feedback until after 10 June 2025.