VP/Director of Product Marketing - Cybersecurity

Tasks

• Build customer advisory board
• Build media relationships
• Build sales enablement materials
• Coordinate executive briefings
• Create customer reference programs
• Create value propositions
• Create whitepapers and research reports
• Define product positioning and messaging
• Develop case studies and ROI
• Develop category narratives
• Develop integrated marketing campaigns
• Develop upsell cross-sell messaging
• Develop webinars and conference presentations
• Establish thought leadership
• Gather voice-of-customer insights
• Lead product launches
• Own competitive intelligence
• Partner with product on packaging strategies
• Secure speaking opportunities
• Translate technical capabilities into business outcomes

Perks/Benefits

• Annual team events
• Flexible hours
• High performing global team
• Monthly internet reimbursement
• Opportunity for advancement
• Professional development
• Remote work environment

Skills/Tech-stack

ABM | Account-based marketing | Advisory Boards | B2B Marketing | Battle cards | Case study | Case study development | Category Creation | Competitive Intelligence | Content Marketing | Customer Advisory | Customer advisory boards | Customer marketing | Demand Generation | Demo scripts | Executive Communications | Go-to-Market Strategy | Go-to-market | Market Education | Market Strategy | Media Relations | Messaging | Pitch Decks | Product Marketing | Proposition Development | Public Relations | ROI Calculators | Sales Enablement | Thought leadership | Value Proposition | Value Proposition Development | Webinars