Senior Director, Head of Insights & Marketing Analytics, Boston, New York or Miami
Tasks
- Build and mentor analytics and insights team
- Build incrementality measurement framework
- Conduct market and competitive research
- Define marketing analytics and insights strategy
- Design and govern experimentation frameworks
- Develop marketing performance dashboards
- Drive attribution and performance optimization
- Embed insights into campaign briefs and product roadmaps
- Identify new audience segments and whitespace opportunities
- Influence senior leadership with data storytelling
- Lead customer and market insights strategy
- Lead experimentation and lift testing
- Lead marketing measurement architecture
- Lead marketing mix modeling
- Lead marketing test and learn roadmap
- Measure brand health and perception
- Own marketing effectiveness framework
- Run voice of customer programs
- Translate insights into actionable recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution | B testing | Braze | CCPA | Customer Data | Customer Data Platform | Customer Insights | Customer Journey | Customer Journey Analytics | Customer Segmentation | Data Privacy | Data Visualization | Data platform | Digital marketing | Experimentation | GDPR | Geo-testing | Holdout testing | Incrementality testing | Journey Analytics | Lift studies | Market Research | Marketing Analytics | Marketing Cloud | Marketing KPI | Marketing Mix | Marketing Mix Modeling | Marketing Technology | Marketing dashboards | Marketing effectiveness | Marketing measurement | Mix Modeling | Multivariate Testing | NPS | ROI analysis | Salesforce Marketing | Salesforce Marketing Cloud | Test and learn | Voice of Customer
Education
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