Senior Marketing Technology Administrator
Tasks
- Administer web forms with IT
- Collaborate on data visualization KPIs
- Configure administer Marketo programs
- Develop Adobe Marketo templates
- Ensure compliance with data privacy laws
- Evaluate new marketing technologies
- Execute quality control for campaigns
- Implement attribution models
- Maintain UAT sandbox environments
- Maintain data hygiene segmentation
- Maintain documentation and training
- Manage Marketo integrations
- Manage Salesforce integration
- Manage consent management
- Optimize lead scoring models
- Resolve Salesforce sync errors
- Roll out new marketing technology features
- Support migration of acquired companies
- Track and measure campaign ROI
- Troubleshoot marketing automation issues
Perks/Benefits
- N/A
Skills/Tech-stack
Account-based marketing | Adobe Marketo | CSS | Consent Management | Data Governance | Data Hygiene | Demandbase | HTML | JavaScript | Lead Scoring | Marketing Automation | Marketing ROI | Marketing ROI Tracking | Marketing attribution | Multi-Touch Attribution | Multi-touch) | ROI Tracking | Salesforce | Segmentation | UAT Sandbox | Web Forms
Education
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