Marketing Automation Administrator(Marketo)
Tasks
- Administer Marketo users roles and fields
- Build and deploy email campaigns
- Build and test nurture sequences
- Configure Marketo landing pages
- Enforce GDPR compliance and campaign tracking
- Improve data hygiene between Marketo and Salesforce
- Maintain Marketo instance architecture and governance
- Maintain inbound ticketing system for marketing operations
- Manage lead segmentation
- Manage webhooks and APIs integrations
- Monitor campaign performance
- Optimize lead scoring models
- Provide training and documentation for builds
- Route and follow up MQLs
- Troubleshoot Marketo Salesforce integration issues
Perks/Benefits
- N/A
Skills/Tech-stack
APIs | CAN-SPAM | CRM | Email Marketing | GDPR | Landing Pages | Lead Scoring | Lead nurturing | Marketing Analytics | Marketing Automation | Marketing operations | Marketo | SEM | SEO | Salesforce | Segmentation | Social Media | Web Forms | Webhooks
Education
N/A
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