Marketing Manager, Demand Generation - Cybersecurity Services
Tasks
- Align brand and segment strategies across acquired entities
- Consolidate marketing systems data sources and reporting
- Create battlecards and competitive matrices
- Define ICP personas and positioning
- Design cross sell campaigns and enablement
- Develop persona and stage specific sales enablement
- Execute multi-channel demand generation campaigns
- Forecast funnel performance and deal velocity
- Lead competitive intelligence and messaging frameworks
- Measure and improve funnel conversion
- Own pipeline creation strategy
- Standardize messaging and core campaign motions
- Translate technical capabilities into buyer narratives
Perks/Benefits
- N/A
Skills/Tech-stack
API | Account-based marketing | Attribution | Attribution Modeling | B2B Marketing | Buyer Journey | Buyer journey mapping | CRM | Campaign Management | Channel Campaigns | Cloud Security | Competitive Intelligence | Compliance Marketing | Cybersecurity | Demand Generation | EDR | Funnel reporting | GTM strategy | HIPAA | HubSpot | Identity Security | Journey Mapping | LLM | Long Cycle B2B Marketing | MDR | Managed Services | Market Intelligence | Marketing Analytics | Marketing Automation | Marketing operations | Marketo | Marketo CRM | Multi Channel | Multi-channel Campaigns | Network Security | Objection Handling | PCI | Pardot | Persona development | Pipeline Marketing | RevOps | SOC 2 | Sales Enablement | Salesforce | XDR | Zapier
Education
N/A
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