Director of Marketing - Demand Generation
Tasks
- Align campaign messaging with product marketing
- Apply generative AI and intent personalization tools
- Coordinate marketing operations reporting and attribution
- Design multi-channel demand programs
- Develop nurture and retargeting sequences
- Execute ABM campaigns
- Optimize campaigns using pipeline data
- Own demand generation for platform solutions
- Partner with field marketing and sales for outbound handoffs
- Run email SEM and paid media campaigns
- Target buyers in critical infrastructure verticals
Perks/Benefits
Skills/Tech-stack
6sense | ABM platforms | Account-based marketing | B2B Marketing | B2B Pipeline Generation | CRM | Demand Generation | Email Marketing | Generative AI | HubSpot | Intent Based Personalization | Lead nurturing | Marketing Automation | Marketing attribution | Nurture campaigns | Paid media | Pipeline Generation | Pipeline Management | Retargeting | Search Engine | Search Engine Marketing
Education
N/A
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